Is the grass greener on the other side? We’re not sure, but the sky is most certainly bluer. It’s been more than a year since Elon Musk purchased Twitter, now X, leading people to set up shop on alternative platforms. Mastodon, Post, Pebble, and Spill have been presented as potential replacements, but few, aside from Meta’s Threads, have achieved the speed of growth Bluesky has reached.Bluesky remains invite-only in its beta, but as more people get on the site, the hype around it is growing — though as we know from apps like Clubhouse, the hype might not last forever. In the meantime, Bluesky now has over a million users, according to Bluesky’s Rose Wang. The app saw about 8,300 first-time installs per day in July 2023, on average, though they have not released substantial updates on download data since. And when Musk makes less than favorable changes to X, Bluesky often sees record usage. Though many people were desperate for an invite code during the site’s launch (even to the point of buying them on eBay) they have become much more accessible as more people join the app.### What is Bluesky?Bluesky is a decentralized social app conceptualized by former Twitter CEO Jack Dorsey and developed in parallel with Twitter. The social network has a Twitter-like user interface with algorithmic choice, a federated design, and community-specific moderation.Bluesky is using an open-source framework built in-house, the AT Protocol, meaning people outside of the company have transparency into how it is built and what is being developed.Dorsey introduced the Bluesky project back in 2019 while he was still Twitter CEO. At the time, he said Twitter would be funding a “small independent team of up to five open-source architects, engineers, and designers,” charged with building a decentralized standard for social media, with the original goal that Twitter would adopt this standard itself. But that was before Elon Musk bought the platform, so as of late 2022, Bluesky is completely divorced from Twitter. Dorsey has even used Bluesky to express his dismay with Musk’s leadership.### How do you use Bluesky?Once invited, users create a handle which is then represented as @username.bsky.social as well as a display name that appears more prominent in bold text. If you’re so inclined, you can turn a domain name that you own into your username — so, for example, TechCrunch’s Darrell Etherington is known on Bluesky as @etherington.com.The app itself functions much like a bare-bones Twitter, where you can click a plus button to create a post of 256 characters, which can also include photos. Posts themselves can be replied to, retweeted, liked and, from a three-dot menu, reported, shared via the iOS Share Sheet to other apps, or copied as text.You can search for and follow other individuals, then view their updates in your “Home” timeline. Previously, the Bluesky app would feature popular posts in a “What’s Hot” feed. That feed has since been replaced with an algorithmic and personalized “Discover” feed featuring more than just trending content.### How do I get invited to Bluesky?New users receive one invite code every two weeks that they’re on the Bluesky app. The company monitors the social graph, giving users that are inviting trustworthy participants more invite codes to share.Long-term, Bluesky says it views the invite code system as a piece of the open-source tool it’s building to help server admins curate and moderate their communities.### Who’s on Bluesky?By the beginning of July 2023, when Instagram’s Threads launched, Bluesky topped a million downloads across iOS and Android. In September 2023, the app officially hit a million users. Notable figures like Representative Alexandria Ocasio-Cortez (D-NY), Neil Gaiman, and Chelsea Manning have migrated to Bluesky. It’s also home to organizations and journalists like X exile NPR, Taylor Lorenz, and Jake Tapper.### Does Bluesky work just like Twitter?In many ways, yes. However, Bluesky does not yet have DMs or some advanced tools like adding accounts to lists. Additionally, Twitter does not use a decentralized protocol like ActivityPub or AT.Bluesky was initially kicked off as a project convened by Jack Dorsey in 2019 when he was CEO of Twitter. But the social app has been an independent company since its inception in 2021.### Is Bluesky secure?In October 2023, Bluesky added email verification as part of a larger effort to improve account security and authentication on the network. The addition is an important step forward in terms of making Bluesky more competitive with larger networks like X, which have more robust security controls.Bluesky is a promising Twitter alternative that offers decentralized and open-source social networking. With its growing user base and user-friendly features, Bluesky has the potential to become a popular choice for those seeking an alternative to traditional social media platforms. The invite-only beta phase has sparked curiosity and excitement among users, and as more people join the app, the potential for growth and innovation is apparent. With Bluesky’s commitment to transparency and community-specific moderation, it offers a unique and appealing experience for those looking to connect and share on social media.
Referências:
What is Bluesky? Everything to know about the app trying to replace Twitter
Elon Musk says X is changing its algorithm to highlight smaller accounts
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